Manifest
The Introduction: A Quantum Leap
Marketing, as we know it, was founded on principles from decades ago, long before the advent of the internet, social media and artificial intelligence. The rules for connecting with talent have made a quantum leap forward.
People don't like marketing. That's why we don't make it.
We make entertainment. We make comedy. We create stories. We believe that employer brand shouldn't be a line item in a budget; it should be treated like a product, and it should be great.
When it comes to content and employer branding, you are not just competing with other companies. You are competing with the internet. You’re competing with crazy cat videos, with Netflix documentaries, with the meme your candidate’s friend just texted them.
In a world where attention is measured in a 200-millisecond flick of a thumb, your biggest risk isn't saying the wrong thing. It's being ignored.
Part I: The Old Way is Broken
For too long, employer branding has been a sea of sameness. Every brand looks the same. It’s about "synergy" and "corporate values" presented on a sterile careers page. It’s safe. It’s approved. And it’s invisible.
The classical marketer will tell you to run a focus group, to test a concept, to quali-quant your way to a decision. We have a different focus group: the millions of talented people scrolling through their feeds right now.
Part II: Our Philosophy
1. An Art and a Science
You can run the numbers and try to beat the algorithm. But the art of good content is simple: Did it make us feel something? Did it make us laugh? Did it make us think? We balance the analytical with the creative, knowing that data tells a story, but feeling and laughing says so much more.
2. Entertainment is our North Star
Why is it that only consumer products get to have fun, interesting marketing? We believe the companies people dedicate their careers to deserve the most compelling storytelling. Our north star is to be the most fun, interesting, and shareable thing a candidate sees in their feed. For some brands that's comedy. For others, it's a documentary-style look at their mission. We find your truth and make it entertaining.
3. Creative Tension
A tech company talking about innovation? Expected. A tech company creating a comedy sketch with a celebrity chef about the bugs in their code? Unexpected. We look for creative tension. Your company + an expected partner = predictable. Your company + an unexpected partner = genius. It’s in that tension that awesome ideas and comedy are produced.
4. The Sheep in Wolf's Clothing
We help you find the authentic, maybe even edgy, soul of your company and wrap it in content so compelling it can’t be ignored. It's rare that the sheep dons wolf's clothing, but when it does, it gets noticed.
Part III: How We Win
Your hiring goals are urgent. We believe flaming up cash without moving the needle is the greatest sin. So being bold is the only way.
1. Extended Writer's Room
The creative team that works on your brand should be able to fit in an SUV. This is our advantage. We operate like a hivemind, like a writer’s room. Our distributed network of professional comedy writers, influencers, producers, and content creators become your extended in-house team. We don't adhere to film school conventions; this allows us to go from concept to production and crank out brilliant content, super fast.
2. We Reengineered the Agency
True creativity flourishes in a room of "yes, ands," not "yes, buts." Being external enables this. Through our work, we get to know your brand intimately, but we remain free from the gravity of internal bureaucracy that kills great ideas. This isn't a client-agency relationship; it's a creative collaboration.
3. Creativity Loves Constraints
Gigantic budgets are not our goal. When you have limitations, it forces creativity. If the idea is strong enough, it need not cost a lot of money. Campaigns made for a fraction of a traditional budget can get millions of organic views. We’ll take that cost-per-view all day long.
4. We Use Social as Our Proving Ground
Our focus group is your future audience. We push things out on social and see how people react. We have our own weighting system. Are people sad the video is over? Is the content getting a 1-to-1 like-to-share ratio? Those are powerful data points. It tells us there was something in there people loved so much, they had to spread it around the internet. For free.
5. We Build Talent Magnets
This is about playing the long game. Our goal is to build more than just a campaign; it's to cultivate a reputation that attracts talent on its own. The ultimate success is when your best candidates are already fans of your content before they even see a job opening. It’s when your own team becomes your most powerful marketing engine, sharing your story not because they have to, but because they want to. We turn your company into a talent magnet, creating a pull that makes hiring easier, more effective, and more authentic.
Part IV: How we collaborate
We channel this philosophy into two distinct ways of working with you, designed to fit your needs and ambition.
1. Annual Employer Branding Series
This is a powerful and accessible way to get in the game. Each year, we develop fresh, culturally relevant series. You can join a group of other forward-thinking, non-competing brands, and we will produce a dedicated episode for you within that series. It’s a collaborative model that delivers affordable, high-impact, professionally produced content without the need to build a strategy from the ground up.
2. Creative Partnership
For companies ready for a deeper, fully custom approach, we operate as your extended writer's room and production studio. We become your always-on creative partner, developing and executing a unique content strategy that runs all year round. From concept to production, we are the creative teams dedicated to weaving your unique story into entertainment that builds your talent magnet.
The Vision: your brand, immortalized
What is the long-term vision? It’s to ride the massive global trends. More consciousness around work-life balance, mission-driven careers, and authenticity. Your brand can be a huge sail that catches all of this momentum.
We believe that when you build a brand that people are passionate about, you don't just get employees; you get evangelists. You get a waiting list of A-plus talent. You get your own version of fans with face tattoos.
You are not just filling a position. You are building a legacy.
Let's build something people will beg to be a part of.
Let's give talent something to talk about.
